Why Your Website Needs SEO

Link for non Medium members.

Getting your website up and running is an important achievement, but truly leveraging its potential requires more than just a one-time launch. Why? Because today’s online landscape is incredibly competitive, and simply having great web design or a content-rich site isn’t enough. If your website doesn’t appear on the first page of the Google search results, chances are your target audience won’t discover your website from Google. This is where Search Engine Optimisation (SEO) comes into play.

What Is SEO?

SEO stands for Search Engine Optimisation, and it is the process of optimising your website so search engines like Google can better understand its content and show it to the right users. A well-optimised site doesn’t just help you rank higher; it also improves user experience, enhances credibility, and drives business growth over time. When integrated into your broader digital marketing strategy, SEO becomes a powerful tool that helps you reach more potential customers, stay competitive, and get more value from your online presence.

Why Your Website Needs SEO

Without proper optimisation, your site might go unnoticed, even if it has valuable content. SEO ensures your content is accessible to search engines and discoverable by people who need…