As a new entrepreneur, maybe you’ve heard this phrase before:
“If you try be everything to everyone, you’ll end up serving no one.”
This is the reason why it is so important to know your customer and speak directly to them! Using personalisation on your website is proven to provide a more valuable experience to your customers.
What is personalisation?
In short, personalisation is the process of tailoring content to match the individual needs of your website visitors. By understanding their wants and needs, you can display relevant information that will appeal to them, resulting in increased conversions and engagement.
Although you may think that having the most flashy website will make you stand out — that’s not actually what your clients care about. The main objective of your website is to quickly capture the heart of your next client, and let them know you are there for them. Otherwise, you will lose out on gaining their business.
Consider the cocktail party effect. Imagine you are at a noisy party and someone says your name from the other side of the room. You hear it because your brain focuses on what is relevant to you.
Your website is the perfect medium to show your prospective customers that you understand them and that you are the solution to exactly what they need. Personalizing your website to reflect your ideal client is a surefire way to build trust with them, stay relevant in their mind, and stand out in a crowded marketplace.
Here are four ways you can personalize your website:
- Use your ideal client’s words
Listen to how your clients describe their struggles and wins and use these same words throughout your copy. If you haven’t already, you may want to do some market research to ask your ideal clients to describe in their words what they are struggling with. This will give you a clue as to what their specific wants and needs are…in their words.
According to a recent article from the Customer Data Platform Resource,
“Consumers prefer brands that feel like they listen to them, understand them, and pay attention to their specific wants and needs as fully rounded individuals.”
While it may seem tempting to use whimsical language, industry jargon, or try to explain every detail of your process…this is not what will…