4 Tips for Personalizing your Website

As a new entrepreneur, maybe you’ve heard this phrase before:

“If you try be everything to everyone, you’ll end up serving no one.”

This is the reason why it is so important to know your customer and speak directly to them! Using personalisation on your website is proven to provide a more valuable experience to your customers.

What is personalisation?

In short, personalisation is the process of tailoring content to match the individual needs of your website visitors. By understanding their…