I thought Web Design would be easy….

Can I share a secret?

Before I transitioned into web design I spent 6 years designing digital platforms in the FinTech industry. And honestly, in comparison to those complex apps, I thought websites would be easy. A website is just a few pages with some images, right?

Wrong.

Despite my experience, I had grossly underestimated the following aspects of working as a web design freelancer:

• The power of good writing
• The differences in user & buyer psychology