I thought Web Design would be easy….

Kat Irwin Design
2 min readApr 4, 2024

Can I share a secret?

Before I transitioned into web design I spent 6 years designing digital platforms in the FinTech industry. And honestly, in comparison to those complex apps, I thought websites would be easy. A website is just a few pages with some images, right?


Despite my experience, I had grossly underestimated the following aspects of working as a web design freelancer:

  • The power of good writing
  • The differences in user & buyer psychology
  • How much my own business systems mattered

So for the past 2 years, I’ve focused on leveling up in these 3 areas to fulfill my goals as a web design freelancer.

Why am I telling you this? Two reasons:

#1: Learning from others is the quickest way forward.

I’ve made lots of mistakes — some taught me valuable lessons but others I wish I could’ve avoided. With this blog, I want to help you skip the mistakes that will slow you down, so you can reach your goals a bit quicker (or at least with a little less discomfort).

#2 The Dunning-Kruger effect is real.

The Dunning-Kruger effect is when someone’s lack of knowledge causes them to overestimate their own competence (Read more about it



Kat Irwin Design

Web Designer | 9+ Years Creating Digital Solutions | Websites for Entrepreneurs