How to Get Busy Customers Reading Your Website

Let’s face it, people are busy these days. We are overloaded with information and in every corner of the internet, there's someone selling you something. That’s where the saying “users don’t read, they scan” comes from. If we read every word on every website we visit, we would never get anything done.

Studies say that only 16% of website users actually read a website word-for-word. But the words on your website are what sells your service right?

Right, so you need to design your website to help your customers to understand…